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III – Building a Brand that Matters | 1:30 – 2:30 p.m.

Building a Brand that Matters R. Ethan Braden, Executive Vice President, Chief Marketing and Communications Officer at Purdue University and Purdue Global   Great brands don’t just...

II – Research Update and Discussion | 10:30 – 11:30 a.m.

Research Update and Discussion: Peer Accountability, The Junior/Senior Experience, and the Fraternity Growth Index  NIC Research Committee & Research Team  In this session, we will present...

Who can I contact if I still have questions?

Contact the Education Programs team at edprograms@nicfraternity.org.

Statement regarding formation of University Park Interfraternity Council

August 13, 2022 The NIC has worked for several years to address our members’ concerns with USC’s policies and processes that disincentivize sexual misconduct reporting...

Fraternities are collaborating to make campuses safer.

Fraternities – national organizations, alumni and students – acknowledge and are working together to confront and address the challenges and risks within fraternities and...

FGA Symposium

Save the date for 2026: Aug. 30 The NIC’s Fraternity Growth Accelerator (FGA) provides emerging fraternities with the platform to collaborate on necessary resources and...

Fraternities Matter

Fraternities have stood the test of time. The first fraternity was formed the same year the Declaration of Independence was signed. With nearly 250...

$50,000 in Scholarships to be Awarded in Inaugural Men’s College Scholarship

The Foundation for Fraternal Excellence and the North American Interfraternity Conference are excited to announce the recipients of the inaugural Men’s College Scholarship designed...
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III – Building a Brand that Matters | 1:30 – 2:30 p.m.

Building a Brand that Matters

R. Ethan Braden, Executive Vice President, Chief Marketing and Communications Officer at Purdue University and Purdue Global 
 

Great brands don’t just happen. Rather, they are intentionally and purposefully built over time on certain bedrocks, including a great story and position. And how well a brand is delivered externally depends on how well it is understood internally. As a member of Beta Theta Pi, former staffer, and dedicated volunteer, Ethan has developed a flourishing marketing expertise and career with a rare combination of leadership roles across critical and complex industries: the Federal Government, healthcare, consulting, public higher education, and non-profit. He has demonstrated that the keys to building remarkable brands transcend sectors, demographics, and unmet needs. Join us as he shares stories, lessons, and best practices from remarkable brands that have enchanted audiences and changed lives, leaving you inspired and better equipped to ensure your brand truly matters.