The Impact of these Efforts

  • Fraternity communities and chapters will have qualified recruitment leads driven directly to them.
  • Chapters will see a new pool of recruits, who are seeking the leadership opportunities and the community of support fraternities provide.
  • Scholarships will create access and affordability to the increasingly diverse student population, alleviating climbing student debt.
  • Parents will be more informed and readily able to support their sons in joining a fraternity.
  • Audiences will have a balanced look at fraternities, because media response and digital campaigns will focus on the benefits of the experience.