Research Results Enable Us To

  • Guide how we shape fraternities for the future, including strategies around recruitment, programs and experiences, housing, risk prevention and more.
  • Highlight the value of fraternities to potential new members and their parents through targeted social media campaigns that drive recruitment leads.
  • Show volunteers, alumni and donors the value and impact of the mentorship and contributions.
  • Reshape the public narrative by positioning fraternities positively in the media.
  • Bolster donor and volunteer support for existing and new programs when the data shows evidence around what “works.”
  • Engage stakeholders in expert-led symposiums around key data, trends and their implications.
  • Provide educational resources for important audiences – volunteers, staffs, officers, higher ed partners – to lead their work.
  • Address challenges and respond to external headwinds and prohibitive actions with facts.