The NIC serves as an industry spokesperson for national, regional, and local outlets and monitors media coverage for stories related to fraternity. The media is an important constituent that impacts and influences fraternal advocacy efforts. The NIC will closely monitor member fraternity news and may notify organizations when alerts are received. This is done in a supporting role to the fraternity, which should lead its own response as appropriate. The NIC may need to take the lead if a fraternity fails to respond.

Member fraternities should maintain regular communication with their chapters related to media relations and crisis management. Fraternities should provide regular media relations training for all staff members who have media interaction, undergraduate leaders who may be required to make statements to media in crisis and regular interactions, alumni advisors and stakeholders. It is important that members understand and follow the fraternity’s established media protocols.