Fraternity & Sorority Will Endure: Immediate Joint Growth Recommendations For The Entire Fraternity/Sorority Industry To Weather The Storm of COVID-19 Implications

The Association of Fraternal Leadership & Values (AFLV) and Phired Up & TechniPhi released draft guidance focused on supporting growth for fraternities and sororities in the wake of COVID-19.

The stated objective of the document is to prepare all key stakeholders to take immediate, consistent, and results-producing action in response to the impending membership crisis that has been exacerbated by COVID-19.


AFLV and Phired Up/TechniPhi are seeking supportinput, and feedback from all stakeholders in the fraternity/sorority industry (use the link inside the document).

“During a phone call when this whole COVID-19 situation started, we realized that AFLV and Phired Up are trusted neutral parties in the industry that feel a sense of responsibility for 100% of sororities and fraternities. We know that we don’t know all the right answers, but we wanted to do our best to provide guidance and recommendations,” said Matt Mattson, Phired Up’s co-founder and president. He continued, “Cultivate connection. That should be our number one focus and perhaps even our obsession for the next several months. If all of the leaders, professionals, volunteers, and influencers of the fraternity/sorority industry can come together around this clear and simple focus, we can minimize the negative impact of COVID-19 on fraternity/sorority membership.”

The guidance names four “guiding principles” and 12 specific recommendations focused on the decisions key stakeholders in the industry can be making right now to help more of the right people join fraternity/sorority in 2020/2021 despite the significant ramifications from COVID-19 related disruptions.

[Special Note: Ryan O’Rourke, AFLV’s Executive Director and Matt Mattson, Phired Up’s President recently presented a webinar about these recommendations, and the entire webinar is available for your free viewing here.]