Indianapolis, August 12, 2025 – The North American Interfraternity Conference and Foundation for Fraternal Excellence jointly announce the hiring of Danny Ayres-Kobren as director of marketing. In this role, he will develop and execute proactive, industry-wide campaigns to tell the story of the fraternity experience; drive NIC and FFE educational program-related communication to increase attendance and engagement; and more.
“We are eager to have Danny join our team given his experience in higher education and fraternity communications. He will play a key role in ensuring our message about the value of the fraternal experience reaches the right audiences with clarity, consistency and impact — strengthening our connection with stakeholders and supporting our strategic goals,” said Judson Horras, NIC President and CEO.
Ayres-Kobren most recently worked at the Indiana Commission for Higher Education where he served as a communications specialist. In this role he led the agency’s mass marketing transition to Salesforce, in addition to crafting scripts, press releases, tracking news coverage and supporting social media. Prior to the Commission, he worked at his fraternal organization, Phi Sigma Kappa, as director of membership engagement and associate director of communications, as well as at multiple higher education institutions.
Chief Communications Officer Hillary Brewer shared, “We look forward to welcoming Danny to the NIC/FFE team this month. His wide range of skills and proven track record of adapting messaging to various audiences, overseeing email campaigns, crafting content calendars, and more, will elevate our collective work to share the value of the fraternal experience.”
“I am thrilled to be joining the NIC/FFE team. As a staunch advocate for the future of fraternity, the goals of these two organizations are close to my heart. I look forward to utilizing my years of fraternity communication experience to expand the reach of our mission,” said Ayres-Kobren.
Assuming the position held by Hillary Brewer, he will begin on August 18 and can be reached at danny.ayreskobren@fraternalexcellence.org following his start date. Ayres-Kobren holds a BS in professional journalism from the University of Minnesota and an MA in higher education administration from George Washington University.
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The North American Interfraternity Conference (NIC) a trade association that represents national and international men’s fraternities, including a diverse range of culturally and religious-based organizations, on campuses in the United States and Canada. The NIC is committed to supporting opportunities for young men to seek and form positive, enriching fraternal bonds. The health and safety of students guides our advocacy, standards and education.
The Foundation for Fraternal Excellence (FFE) is comprised of more than 65 men’s, women’s and co-ed fraternal educational foundations and operates to advance the various needs of the dynamic industry. The FFE provides operational support for new and emerging fraternal foundations, working hand-in-hand with various fraternal communities and the NIC to strengthen and improve the entire fraternity/sorority experience through a culture of care, connection and research.
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