Indianapolis, January 17, 2019— The North American Interfraternity Conference (NIC) announces the promotion of Todd Shelton to the role of Chief Communication Officer (CCO) as Heather Kirk departs January 31.
Shelton joined the NIC in April 2018 and has nearly two decades of strategic communication experience. In his new role, he will focus on advancing the brand of fraternity, further developing industry-wide response protocols and resources, and directing the communication strategy for the NIC and Foundation for Fraternal Excellence (FFE).
“We are very pleased to have Todd ready to step into this role,” said Judson Horras, NIC President & CEO. “Todd has the experience, skills and dedication to positively impact our NIC priorities and reinforce the brand of fraternity.”
During his time at the NIC, Shelton has led the development and successful execution of the myFraternity proactive campaign to raise the volume on the positive impact of fraternity. He provided leadership for rebrand efforts for the NIC and FFE. Most recently, he helped launch the Stand Up To Harvard public relations effort in defense of the single-sex fraternity/sorority experience.
“The NIC has established itself as a valuable communication partner for our members and campuses,” Shelton said. “I am honored to build upon that reputation, share the story of fraternity and communicate the groundbreaking NIC efforts, particularly in health and safety.”
Shelton’s breadth of experience as an interfraternal communicator comes from communication leadership roles for Pi Kappa Phi Fraternity, Sigma Pi Fraternity and Kappa Alpha Order.
Interfraternal volunteer experience has further contributed to Shelton’s position as a fraternal storyteller. He is past president of the Fraternity Communications Association (FCA) and has been on its board for five years. Throughout his career, his teams’ work has garnered dozens of FCA awards for excellence in writing, design and digital communication. Shelton has also served on the Southeastern Interfraternity Conference (SEIFC) board of directors since 2016.
Shelton was initiated into Kappa Alpha Order at Middle Tennessee State University. He will assume the CCO position February 1 and is currently recruiting a Senior Director of Communication and Director of Digital Media to round out the team.
After three years with the NIC, Heather Kirk has accepted a new position at Sigma Phi Epsilon Fraternity as its Chief Communication Officer.
“Heather’s dedication and professionalism has successfully guided us through a very challenging and critical time—laying a solid foundation for future communication efforts,” said Judson Horras, NIC President & CEO. “We are eternally grateful for her steadfast service and happy to see her work continue within the fraternity community.”