Recruitment Discussion

Q&A about the impact of COVID-19 on fraternity recruitment with Justin Tinkler, Sigma Alpha Epsilon at Kansas State University; Brett Tilton, Sigma Alpha Epsilon at Kansas State University; Will Branstetter, Beta Theta Pi at Oklahoma State University; Josh Orendi, Phired Up Productions; and Judson Horras, NIC President and CEO

Key Points:

• Building interpersonal relationships can be challenging over video and phone.
• Shifted focus on social media and video calls after major summer events already canceled.
• Financial strain on families is a concern and affordability of fraternity membership.
• Establish regular touch points with new members, particularly at new colonies.
• Phil Rodriguez, CEO of Delta Sigma Phi Fraternity, discusses online initiations starting at time: 14:29

Resources discussed/referenced:

• AFLV & Phired Up joint recommendations for growth during COVID-19
• Digital Recruitment Resources:  What if Fraternity Recruitment Is Cancelled
• ChapterBuilder
• Instagram for Beta Theta Pi at Oklahoma State